This article by Allan Ripp in the Atlantic struck a chord because I found myself watching the Granada and Thames TV indents on YouTube the other day too. Nostalgia is a funny old thing.
NBC actually launched the bird not to promote its programs but as a marketing gimmick by corporate parent RCA to get consumers to purchase its color TVs. Just as I envied friends whose fathers drove cars with power windows and FM radios, I resented the fact that as late as 1965 I was still sentenced to watchingWalt Disney’s Wonderful World of Color in wonderless black-and-white. Back then, you could buy a tinted plastic sheet that affixed to your B&W screen and gave a pretense of color—I remember seeing one at an Italian restaurant our family frequented and couldn’t understand why Ricky and Lucy kept changing complexions. When my parents finally purchased a 24-inch RCA color set with stumpy legs, I barely left their bedroom, often sprawled on the floor much closer to the cathode screen than the recommended six-foot safety zone that reportedly protected your brain from rot.
And not only was there glorious color—there was something called “hue,” which created myriad possibilities for enhanced viewing. I was forever fiddling with the extra dial to get the infield grass the right shade of green during the baseball game, or to capture the deep blue of Mr. Spock’s shirt, though sometimes it was fun just to see what Walter Cronkite looked like with a purple face (does anyone ever touch the hue setting anymore?). Eventually we upgraded to a large Zenith console (with curved, French provincial legs), announcing to all that we’d finally arrived to a wonderful world of our own.
Read the rest of this wonderful piece here. Below is a compilation of UK TV indents from over the years, including Channel 4, Anglia, ATV, Border, Carlton, Central, Grampian, LWT, Thames, Southern, TVS, HTV, Yorkshire, Tyne Tees, HTV West, Granada, Scottish TV, and Ulster.