From an interview with Steve Coogan.
“For a few years I’d been railing against postmodernism and irony,” he explains. “I’ve got this real anger against people who think the best way of dealing with the world is through sardonic eyes. It’s a depressing, defeatist view of humanity. And I wanted to do something that was sincere, that was not smart and clever for its own sake. I had this notion that the most radical, avant-garde thing I could do was to talk about love. There’s nothing that will make an intellectual’s buttocks clench more than to talk about love.”
Read the full interview here.