The Art of Looking Sideways

The Art of Looking Sideways by Alan Fletcher
Photo by Garry Ing

When I get stuck trying to solve some seemingly impossible issue I try to drag myself away from the screen at the first opportunity, because I know from bitter experience that staring at a machine just makes things worse.

Sometimes a knotty problem just needs a different perspective. And one of the best ways I’ve found to gain that is to pick a page at random in The Art of Looking Sideways by the supernaturally talented late graphic designer Alan Fletcher.

It’s pretty much unlike any other book you’re ever read. There’s no grand narrative or theme. It’s simply one man’s collection of stuff he thought made sense to keep and compile. And it’s incredible, because Alan Fletcher had a insatiable curiosity and the rare discipline to filter out the noise.

Publisher Phaidon don’t really give the book justice in their description, but perhaps it’s just impossible to sum The Art of Looking Sideways up in words – you have to experience it for yourself. Perhaps that was the point.

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The Art of Looking Sideways