This remains one of the best examples I’ve seen of what happens when a team within a tech company gets a brief to do something innovative to highlight the features of their product, and the freedom to do it properly. Luckily for us the Google Chrome team chose to work with filmmaker Chris Milk, and together they created a stunning interactive video for the Arcade Fire song We Used To Wait in HTML5. As you will have guessed, this works best with Google Chrome, so fire it up and view it here if you’ve not done so already.
Want to know more? See behind the scenes at Creativity.